Having a professionally-done website should be a key element of any organization's marketing strategy, no matter the organization size. Today, with the cost of Internet hosting at the comparable level with residential telephone services, websites are the most cost-effective way for a business to make a public presence—they are the electronic business cards.

Typical Website Functions

  • company/organization information
  • product/service marketing
  • product support
  • event information/announcements
  • resource sharing
  • on-line collaboration

An effective website is more than just an easy-to-navigate structure and some pretty pictures. The content and structure of a website must be consistent with its functions. For example, on a corporate website, it is important to send out clear messages on who you are, what you do, why you are different, and how you can be contacted.

If you use your website to market your products and services, make sure that you provide detailed information on what they do, how they work, how much they cost, where they can be purchased, and what other users think of them. Like any other type of marketing material, the message on your website must click with your potential buyers' business objectives, and the support information must address their common concerns.

@soft knows the Web.

@soft have been working with the World-Wide Web since 1995, when the Web was still in its infancy and the number of public websites was just a handful. We have followed its growth from a static, textual, information-based, and academically-oriented state to today's dynamic, media-rich, multi-functional, and commercially-focused phenomenon. Our experience can be your advantage. Give us a call for more information. Let us help you build your own window on the world.